As a business owner, you should be creating opportunities to be interviewed on radio…. talking about your own business, talking about your industry, commenting as an SFA member and participating in panel discussions.
Every radio interviewer must introduce you by mentioning you and your company – that’s valuable publicity! – and every contribution you make adds to the perception of you as an expert in your area.
However, if you get it wrong, the opposite impression will be created. So, you need to know what you are doing.
This Business Bytes evening will teach you how to identify opportunities on radio, how to pitch yourself to contribute, how to make yourself a resource for others and how to create additional social media opportunities from your interview.
How to identify opportunities on radio.
How to pitch yourself as an interviewee.
How to get others to create opportunities for you.
How to maximise social media reach from your interview.
Director of the Irish Academy of Public Relations
Ellen Gunning MA, MIAPR, FPRII, NUJ is a director of the Irish Academy of Public Relations, a specialist communications college with 25+ years’ experience of teaching Radio and TV skills, PR, journalism and event management in person and online, in 6 languages, across 50 countries.
A regular commentator on Ireland AM (TV3), Ellen presents the weekly Mediascope programme on 103.2 Dublin City fm. She is a past winner of the European Parliament Journalist of the Year award.
Ellen is currently chairman of 103.2 Dublin City fm radio station, a member of the executive council of the European Association for Distance Learning (EADL) and director of the Irish Academy of Public Relations.
Wednesday 11th April
6:00pm - 7:00pm