ABOUT THE EVENT

Join Core Knowledge on this 1-hour inspirational talk where you’ll be exposed to the latest trends and burning issues in the marketing arena.

Each topic is live and interactive, so your issues can be explored, and your questions answered. We prioritise learning outcomes – all our courses offer practical insights that can be translated into real business advantage.

WHAT YOU’LL LEARN

How can we make ourselves ready and what are the advantages of voice search,
What are the implications and advantages for customer support through chat bots & social messaging,
How can we ensure that we are 100% keeping the end user in mind,
The importance of precision creative and personalized messaging
How to change the consumer journey and how to focus on micro moments to catch the consumer
How to adapt to new changes in the market.
Discover why creating and disrupting a market is actually proactive innovation.
*There will also be time for Q&A – if you have any questions*.

GUEST SPEAKER

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Ayse Guvencer

Director of Strategy & Head of Digital @ Starcom

Ayse is Director of Strategy and Head of Digital at Starcom where she has worked for 3 months. She began her career with Razorfish in NYC, then moved to Performix in Istanbul, OgilvyOne in Istanbul, Dentsu Aegis in Istanbul and Google in Dublin.

Ayse has lectured at the MBA program of Bilgi University in Istanbul and various events and digital conferences delivering detailed courses in digital marketing, performance marketing, programmatic marketing, strategy, social media marketing and offline & online integration

EVENT DETAILS

Date

Wednesday 13th December

Time

6:00pm - 7:30pm

Location

The Greenway

WHO ARE CORE KNOWLEDGE

Core Knowledge is the communications learning centre within the heart of Ireland’s No. 1 marketing communications group, Core Media.

Based in the city centre, their courses are short and dynamic and suitable for anyone working in Marketing, Advertising, the Media or for anyone interested in media and marketing communications.

Their tutors are leading practitioners in their field who are creating award-winning communications solutions for clients every day.

REGISTER TO ATTEND

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