“A thriving economy and focal point of multinational and start-up commerce have opened a world of opportunities. Combined with the ever growing culture base which has created world renowned musicians, playwrights, actors, artists, sportspeople and more – if the want is there to develop, Dublin can facilitate it.”
With over 20,000 jobs created in the first 3 months in Ireland in 2017, what can companies, including top level, in Dublin do differently to drive talent towards them?
When looking to attract talent to Dublin, it’s important to understand the psychology behind a job seekers choices. What are their needs and wants? What do they value most? What aspects of the location, in this case, Dublin, can best align with that criteria. Posting a job and just hoping to bring in good people won’t cut it in an ever increasing competitive landscape, no matter how attractive Dublin may appear. So what can you do to shift the efficiency of your talent acquisition? The first step is to look at a job seeker as a consumer, in the same way of a traditional product. If you were selling a car you would look at the person you’re trying to attract and customise your message accordingly? Job seekers are no different.
A report launched by the recruitment agency Hydrogen < view report here >, outlines what professionals are motivated by most in a career, breaking down to:
Looking at those findings you could argue most job adverts created are ineffective in how they hope to attract talent.
Traditionally a job ad will highlight: Job title, Company background, responsibilities, requirements and if you’re lucky, a salary.
If we know that a job seeker wants to see more and we aren’t giving it to them, we are never going to be truly efficient and attracting talent.
So what can we do? Particularly in the case of Dublin?
Firstly, brainstorm the persona you are attracting. What is their age demographic, nationality, common needs/wants, etc. Then break down what aspects of your own businesses offering/values, and indeed Dublin, aligns to this. Customizing your messaging will allow you to register more to what they value below superficial content.
Of the 5 aspects above, we would assume Career prospects and earning potential are a given. So what about the rest?
Dublin prides itself as being an all welcoming city with much to explore. It’s a gateway to not only Ireland but to Europe with a far reaching travel infrastructure. If your target demographic is young, why not look at the multiple adventures they can have here and abroad. If they are a more family focused demographic, look at the discoveries they can make in a matter of hours from the city capital. Dublin prides itself on being welcoming, fun, accessible while being full of character, culture and interesting people. That needs to be at the forefront of your messaging when hoping for talent re-location.
Humans, by our nature, are self-focused, we want to think of how we can get better and improve ourselves – on a personal and professional level.
So how will I as a person benefit from being in Dublin? This ties in directly to new experiences and the national infrastructure. A thriving economy and focal point of multinational and start-up commerce has opened a world of opportunities. Combined with the ever growing culture base which has created world renowned musicians, playwrights, actors, artists, sportspeople and more – if the want is there to develop, Dublin can facilitate it. Now it is just presenting that in an appropriate format to your audience.
Quality of Life:
This varies from person to person but the diversity Dublin has to offer means you can mold the city to a wide audience. Want to see beautiful scenery? Jump on a quick dart to Wicklow or Howth. Love the arts? IMMA and the national gallery are a stone’s throw from anywhere. Sports? Visit the home of our national rugby team, soccer team, and the GAA. Or simply visits hundreds of bars, restaurants and cafés.
In a world where diversity is celebrated, Dublin can help you find what you’re looking for. Combined with the quality of life are the tax environment, EU membership, and thriving economy.
Hopefully, the above has challenged your thinking in how we all could re-shape our thought process when it comes to attracting talent. A one for all message won’t do it. Align the above to the particular persona you are attracting to create knock out recruitment campaigns. There is a fantastic story to tell of Dublin – we just need to evolve the delivery of the message.
Andrew Kilgallon, Senior Online Community Manager at Iconic Offices
Andrew (aka “cheeks” – have you seen those dimples?) is the man behind our online community.
He tells us he “spent 4 years developing the fastest growing recruitment platform globally”, so we’re trusting he knows what he’s doing…
When he’s not curiously researching how to improve pretty much anything he can, he’s buffing on up on movies or enjoying a “cold one” at a good live gig