The Man Behind Movember Ireland

It’s coming to the end of the Movember Campaign for 2017 so we wanted to reflect back on the incredible campaign that it is. We’re big supporters of Movember here at Iconic with plenty of MoBros and MoSistas amongst us! We even decided to join in on the campaign ourselves by jazzing up the side of one of our buildings, ‘The Wilde’, with an Oscar Wilde Mo campaign.

One of our favourite things about Movember is the incredibly brilliant creative behind it. Movember has built a community based on shared humour, their campaigns only get more creative and intelligent every year and have managed to generate an incredible following on social media, thus spreading awareness. And as a result, the effects of the campaign have had a hugely positive impact on its beneficiaries.

Having such a highly effective campaign strategy has enabled the movement to go global. Starting out with just Australia and New Zealand, they’ve grown rapidly to having 21 countries on board taking part in and celebrating the month of Movember.

Three quarters of suicides are men. Poor mental health leads to half a million men taking their own life every year. One every minute.”

We caught up with Jack O’Conner, one of Ireland’s Leading Business Developers for Movember, to find out a little more on the daily running of the movement and the creative inspirations behind their campaigns.

Where did the Movember Campaign all begin?

Movember started in Fitzroy, Melbourne 2003. Four mates were chatting about how things come in and out of fashion and eventually came around to the moustache (which had died a death somewhere in the 90’s). That afternoon ended with a challenge to bring back the moustache but it wasn’t until 2004 that the guys paired the Mo with men’s health. Adam tells the story really well in his TED talk. Since then the movement has spread to 21 countries including Ireland in 2008 and has grown over 5 million moustaches.

Can you tell us a little about your role? Do you get to travel?

In a nutshell I work in business development, meaning I work directly with MoBros & MoSistas to help them have the best Movember experience possible. With a team of two working on the Irish campaign I’ve had the opportunity to work across our events, partnerships and contribute to developing our overall strategy.  It’s a challenge to get everything done but it’s an awesome ride.

Our MoTeams are everywhere, some are based in corporate offices while others are in fire stations, sports clubs, colleges, pubs, you name it there are Mo’s there. I spend quite a bit of time visiting these guys so I have a lot of regional travel (I’m actually typing this on the train to Cork) I also travel to the UK a couple of times a year to link in with the wider European and Global teams on strategy, creative developments and other internal Mo stuff.

How do you collaborate as a team spread across the world?

We’re a pretty tight knit group; I work closely with the Mo teams in the UK, US, AUS & CAN. We use Slack, which makes it really easy to stay connected and keep each other updated across opportunities and developments that are relevant to each other.

The Movember marketing campaigns are always extremely smart and creative Where does the inspiration for these campaigns come from?

Trav (Travis Garone), was one of the four guys in the bar in 2003 and runs an awesome creative agency, URCHIN. They have been behind the Movember creative since day one. They do an awesome job, I’m always blown away by how fresh and cool the design work looks.

Where do you see the Movemeber movement going over the next 5/10 years?

Our goal by 2030 is to reduce the number of men dying prematurely by 25%, that’s half as many men dying from prostate and testicular cancer. Half as many men suffering serious side effects as a result of their treatment and quarter fewer men dying from suicide. Part of achieving this is activating outside of the month of Movember, we’ve already started activating around testicular cancer awareness month, world cancer day and world suicide prevention day so I expect you’ll be seeing a more consistent Movember presence.

What can people do to get involved?

Go to Movember.com and register for the campaign or make a donation.

You can sign up to grow a Mo for next Movember, take on a MOVE challenge or host an event. We would be incredibly grateful for your support.

The Movember Foundation is the only charity tackling men’s health on a global scale, year round. They have one goal: to stop men dying too young.

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