“Google only loves you when everyone else loves you first.”
As every start-up or small business owner knows, your SEO (Search Engine Optimisation) is an incredibly vital part of your overall marketing and business strategy. What we also know, is that it’s not a simple process, in fact it’s a bit of a minefield! Typically this is something you’ll want to outsource unless you hire trained in-house staff, both of which can cost an arm and a leg.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative – so the importance of SEO is pretty blatant. Not only is SEO important for ranking on Google’s first page (75% of people never scroll past the first page of search engines), but it is also imperative that the right customers find you – stats as of September 2017.
For businesses or entrepreneurs looking to keep their costs to a minimum and try their hand at keeping their SEO in-house; online tools can be of great benefit – not only for beginners but for professionals too.
Below are a number of apps and online tools that can do the heavy-lifting for you and will simplify things by making it more user friendly:
One app that comes recommended is Serpstat. A cloud-based all-in-one multi platform for SEO/PPC professionals and site owners. This tool includes five different modules: Keyword Research, Competitor Analysis tools, Global Rank Tracker, Backlink Explorer as well as advanced SEO Audit. The most beneficial of them all is possibly the Keyword Research module as the top 100 search results for every keyword will be stored, not just the rank of one domain for a tracked keyword. To find out more on Serpstat you can visit their website here and worth noting that Mashable are running a special offer until 19th Sept here.
75% of people never scroll past the first page of search engines.”
SEMrush is an all-in-one marketing tool kit, not only will it look after your SEO needs but you can also make use of their other tools for areas such as social media and PR. SEMrush is a widely used, very well established platform with big name brands like ebay & Amazon availing of the service. Pricing plans start from $99 p/month and you can also enquire about having custom built plans drawn up.
The SEO Spider is a desktop program you can install locally on PC, Mac or Linux which will literally crawl through your website’s links, images, CSS, script and apps to evaluate onsite SEO. In short, it gathers any key onsite data which will help you make informed decisions regarding SEO. These ‘crawls’ can be performed at high speed, thus enabling you to analyse your results in real time. You can download this software for free to begin with and decide to upgrade at a later date for further access.
Pingdom provide comprehensive web performance and availability monitoring. You can start by using a 14 day free trial to see if it’s the right fit for you – the software will revise your website, check for any broken links, evaluate your ranking and tell you where you can make improvements. Companies such as Imgur, Buzzfeed and Shopify all make use of Pingdom so again you can see that it is a very well established platform. You can view pricing plans starting from €11.95 p/month and sign up for a free trial here.