ICONIC UPSKILL

Content Marketing & Connecting with Customers Online

WITH SPRINGBOARD PR & MARKETING

Friday, 23rd October | 11:00 – 11:40am

ABOUT
THE EVENT

Susie Horgan, MD of Springboard PR & Marketing, will guide you through how using the right content to attract and delight customers is vital in today’s environment. Traditional forms of relationship building are now not possible — connecting through digital is how you build your network, develop new leads and continue to delight existing customers.

Susie will delve into how successful content marketing isn’t about volume, but is about carefully developed ‘Evergreen’ content. In this session you will be guided on the importance of a) knowing your audience, b) creating content your audience craves, c) analysing performance and d) recycling existing content.

susie horgan

EVENT
DETAILS

ABOUT THE HOST

Susie Horgan founded Springboard PR & Marketing in 2011, and has developed the business into a multi-award winning communications agency. Susie has worked for over 20 years in senior communications roles advising many household names. She is a graduate of UCC and UCD. She is a Board Member of Cork Chamber and is on the Board of Governors at Fota Wildlife Park.

The Springboard PR & Marketing team is driven by being the best and working with the best. And the best comes in many forms – from global ambition to effecting local change; scaling outwards to transforming from within. We combine the fundamental principles of communications with the latest tools to find the approach that works for you. Our agile team is made up of strategists, digital natives, creatives and writers. Our approach is to challenge the norm, always finding the smartest way to deliver the best results. www.springboardpr.ie

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Friday, 23rd October | 11:00 – 11:40am

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