Thursday, 4th February | 11:00am – 11:40am
In the past companies communicated at their customers through mass advertising and customers maybe went to the trouble of writing and posting a letter of complaint if they were really bothered. Now customers have a voice, and a free and easy-to-use megaphone in the form of social media.
Social media is where we live online today. It’s where we talk to our friends, get our news and make complaints about poor customer service. From managing rumours going viral to shutting down ‘fake news’ and dealing with customer complaints, managing your own and your company’s online reputation is crucial. Effective engagement on social media can turn a complaint into a satisfied customer, and build relationships.
In this upskill session we’ll build on the lessons of reputation management and deep dive into strategies for dealing with it in the online world, with powerful insights into community building, customer service, market research and crisis management.
ABOUT THE HOST
The Speak Up Club
Deanna O’Connor is a former magazine editor who has worked across both women’s titles and business media. She is a seasoned broadcaster and event MC and founded The Speak Up Club as a social enterprise to empower women as leaders in business and communities, through public speaking skills. As well as offering one-on-one coaching, webinars and corporate training in public speaking, she is also a freelance editor and content creator, working mainly with blue chip corporate clients and semi-state bodies, writing about business, entrepreneurship and start-ups.
DATE: Thursday, 4th February
Time: 11:00am – 11:40am
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